Here's something most software publishers don't want to admit: their anti-piracy program is working and it's still leaving millions on the table. Not because the violations aren't there. They are. According to the latest industry data, unlicensed software represents an $18.7 billion global revenue opportunity, up $2.5 billion from just one year ago. The problem…

The enforcement-first model is leaving money on the table. Here's why the best programs are reframing the conversation. There's a reason most anti-piracy programs plateau. And it's not the one you'd expect. It's not data quality, though that's a real issue. It's not the SMB segment being too small to pursue, though traditional vendors will…

You've already asked your vendor about SMB recovery. Here's why they said no.You've had the conversation. Probably more than once. You're looking at your install base data, and you can see the volume sitting in small and mid-sized accounts. Engineering firms. Regional contractors. Manufacturing companies with a handful of unlicensed seats. Individually small, but in…